My Journey to Supporting Women Like You
I’m AliceAnne Loftus, founder of Leading Lady Coaching. Born in the Philippines and having moved over a dozen times with my military family, I learned early on that adaptability and finding your authentic voice are essential life skills. I finally found my “home” in Annapolis, Maryland, where I’ve built both my family and my businesses over the past two decades.
While my formal education is in early childhood development, my real education came through building multiple businesses while balancing life as a wife, mother, and community leader. Like you, I’ve experienced the unique challenges that come with wearing many hats and trying to excel in all areas of life.
What I discovered along the way changed everything: women thrive when they have access to both practical business strategies and a supportive community that understands their journey. The traditional business world wasn’t built for women juggling professional ambitions with personal priorities, so I created the space I wished I’d had.
Why I Created Leading Lady Coaching
Through my own entrepreneurial journey, I saw too many talented women burning out trying to follow one-size-fits-all business advice that ignored their full lives and unique values. I knew there had to be a better way.
Leading Lady Coaching was born from my commitment to “empowered women empower women.” I built this company to provide what I believe every woman entrepreneur needs: practical business strategies that actually work within the context of a full life, delivered by someone who understands your challenges firsthand.
My approach combines proven business principles with the reality of being a high-achieving woman with multiple responsibilities. I believe you shouldn’t have to sacrifice your well-being or family time to build a successful business—and I’ve created programs that prove it’s possible.
The Values That Guide Everything
Every aspect of Leading Lady Coaching is built around three core beliefs that shape how I work with clients.
Empowered Community
We aren’t meant to build businesses in isolation. Through connection, we inspire, encourage, and support one another through challenges. I create spaces where ambitious women can be vulnerable, celebrate wins, and find solutions together.
Authentic Leadership
The business world often pressures women to conform to someone else’s definition of success. I challenge that narrative by helping you build a business that reflects your unique strengths and values, without pretending to be someone you’re not.
Balance Without Burnout
Building a thriving business without burnout isn’t just possible—it’s essential. I prioritize teaching women how to create strategic growth that respects personal boundaries and wellbeing, ensuring both your business and life can flourish long-term.
How I Support Your Journey
I’ve created a range of programs to meet you exactly where you are in your business, providing the perfect level of support for your current needs.
Meet the Ambassadors
Beyond my coaching programs, I’ve cultivated a powerful community of accomplished women entrepreneurs who exemplify what’s possible when you lead authentically. These Ambassadors are high-achieving women whom I have personally worked with. They each represent what Leading Lady stands for: success without sacrifice, leadership with heart, and lifting as we climb.
Ready to Take the Lead?
Find your community, build your business, and lead with confidence