5 Ways Writing a Book Will Transform Your Business

Can I share something that totally surprised me? When I first thought about writing a book, I had no idea what it would do for my business. I just knew I had these stories I kept sharing with my coaching clients, and I thought, “You know what? Maybe I should put these in a book.”

Spoiler alert: writing a book turned out to be one of the best business decisions I’ve ever made. Not just for me but for all the amazing women who contributed to our “We Lead” books, too. I’ve watched their businesses flourish in ways none of us expected.

So, if you’ve been thinking about writing a book – maybe you’ve got that little voice saying, “I should write a book someday” – I want to share five really profound ways it could change your business. These aren’t just theoretical ideas – these are real outcomes I’ve personally experienced, and I’ve seen other women in our community experience them too.

My Journey to Writing a Book

My first book, “Take the Lead,” came out in 2022. It started simply because I felt I had stories worth sharing. You know those moments where you find yourself saying the same things to different clients? That was me! I figured if these stories were helping my coaching clients, maybe they could help other women too.

Fast forward to today – I’ve now published three books under my name and contributed to a fourth. Each one has taught me something new about business, about connecting with others, and about myself. But what really lights me up is seeing how these books, especially the “We Lead” series, have created this amazing ripple effect in our community.

5 Business Benefits of Writing a Book

Writing a book turned out to be one of the best business decisions I’ve ever made. Not just for me but for all the amazing women who contributed to “We Lead: Volume 1” and “We Lead: Volume 2,” too. I’ve watched their businesses flourish in ways none of us expected.

1. It Gives You This Amazing Credibility Boost

I didn’t expect this one at all. But writing a book really positions you as an expert in your field. When you share your stories and experiences – especially when you’re really honest about both the successes and the struggles – people connect with that.

I’ve had so many readers reach out to say they feel like they really know me after reading my books. They trust me because they’ve seen the human side of me through my stories. And let me tell you – that trust? It’s opened up incredible opportunities:

Speaking engagements (I’ve been invited as a keynote speaker!)
Media interviews
Panel discussions
Guest spots on other people’s podcasts
All kinds of amazing collaborations

2. Your Brand Visibility Just Takes Off

Here’s something wild – I honestly thought only my friends and family would read my first book. I mean, that’s the dream, right? That some random person would pick up your book in a bookstore? But I didn’t put much weight into that actually happening.

But you know what? It did happen! People outside my immediate network started finding these books, and it opened up whole new audiences for my business. The books became like this bridge, connecting me with people I never would have reached otherwise.

What’s really cool is how:

New people discover you through online platforms and bookstores
Your message reaches completely new communities
Your brand gets linked to your core message (like how our books align with everything Leading Lady stands for)
People start recognizing you for your expertise

3. Client Trust Goes Through the Roof

Let me share something really special about the “We Lead” books – at the end of each chapter, the authors share a specific tool or resource that readers can use right away. It’s not just about telling our stories; it’s about giving people something valuable they can actually use in their lives.

And you know what? This approach has created this incredible trust with our community. It shows people that we’re truly committed to their success, not just sharing our own stories.

4. You Create New Revenue Streams

Okay, let’s get real about money for a minute. You’re probably not going to get rich just from book sales – I want to be totally honest about that. But here’s what’s amazing: the book opens up so many other opportunities:

You can charge more for speaking engagements
Your coaching rates can reflect your expertise
You can create courses based on your book
People seek you out for workshops and training
You become more valuable as a consultant

I mean, reaching bestseller status in multiple categories didn’t hurt either! But the real financial benefit came from all these other doors that opened up.

5. Your Network Expands Like Crazy

Can I tell you one of my favorite things about becoming an author? The amazing people you meet! The book world is actually pretty small, and authors are incredibly supportive of each other. I’ve met the most amazing:

Fellow authors
Editors
Publishers
Marketing experts
Other business owners
Industry leaders

And these connections? They lead to collaborations you never even dreamed of.

Should You Write a Book?

Here’s the thing – and this is important – we all have stories in us. That’s not just a nice saying; it’s absolutely true. Your experiences, your expertise, your journey… it’s all unique and valuable.

I know writing a book can sound intimidating. Trust me, I get it! It’s not easy – anyone who tells you it is probably hasn’t done it. But it is so worth it.

If you’re thinking about it, start by asking yourself:

What stories do you find yourself telling over and over?
What lessons have you learned that could help others?
What unique perspective do you bring to your field?
What do you wish someone had told you when you were starting out?

Your Next Step

I’m not going to tell you that writing a book is easy – it’s definitely a labor of love. But if you’re feeling that pull to share your story, to make a bigger impact, or to grow your business in a new way, I want you to know that you can do this.

Start small:

Jot down the stories you tell most often
Keep a running list of lessons you’ve learned
Document your unique approaches and methods
Collect feedback and testimonials from clients
Think about the transformation you want to create for readers

Remember, your story matters. Your experiences could be exactly what someone else needs to hear to take their next bold step.

Join the Leading Lady Community

Join my supportive community of women entrepreneurs in the Leading Lady Facebook Group where we share experiences and cheer each other on.
Follow me on Instagram for daily inspiration and behind-the-scenes glimpses of the author life.
Listen to the Leading Lady Podcast for more stories and strategies about growing your business.
Ready to map out your book writing journey? Get started with my Strategic Planning Wheel to create your clear path forward.