This post was originally published on March 28, 2024. It was updated with some additional tips on October 10, 2025.
Let’s talk about how to create consistent content without burning out or losing yourself in the process. As business owners, we know showing up regularly with valuable content builds trust and authority. But when you’re juggling a million things? Consistency feels impossible.
When I first started my podcast, I couldn’t wait to hit record every week. I loved connecting with women and having real conversations. It was energizing and fun and felt like the easiest thing in the world.
But then something shifted. As my business grew, everyone started telling me I needed to be on Instagram, LinkedIn, write weekly blog posts, AND keep up with the podcast. So I tried to do it all. And you know what happened? I started dreading content creation entirely, including the podcast I used to love. I’d sit down to prep an episode and completely freeze up, thinking about all the other places I still needed to show up that week.
Creating content went from something I enjoyed to a massive weight I was carrying. I was trying to be everywhere, and it was making me resent everything.
You know what finally changed it for me? I stopped trying to be on every single platform. I gave myself permission to focus on what I actually enjoyed: having conversations on my podcast and connecting with women in my Facebook group. Then I figured out how to repurpose that content so I could still show up consistently without creating something new from scratch every single day.
Suddenly, I wasn’t scrambling anymore. One podcast conversation could become a blog post, social media content, newsletter ideas—you name it. The podcast became fun again because I wasn’t drowning in trying to create original content for five different platforms every week.
So if you’ve been feeling overwhelmed or stuck in the content creation department, let me share what’s actually working for me (and my clients).
Find Your Content Sweet Spot
You don’t need to be everywhere. I know the marketing gurus say you do, but I’m telling you, it’s a trap. Trying to show up on every platform is the fastest way to burn out and quit altogether.
For me, that sweet spot is my podcast. I love having real, unscripted conversations with amazing women. It energizes me instead of draining me. And here’s what’s cool—once I figured out that one thing I genuinely enjoyed, everything else fell into place.
Several years ago, I also started a Facebook group because I loved connecting with ambitious women in a more intimate, conversational way. Even though everyone was saying I needed to be on all the other platforms too, I decided to focus my personal energy on those two spaces: the podcast and the group.
Fast forward to today, and the Leading Ladies group has grown to nearly 7,000 members, all through organic engagement. When you create in spaces that energize you instead of drain you, magic happens.
Create Once, Show Up Everywhere
Here’s the game-changer that saved my sanity: I stopped trying to create original content for every single platform.
Instead, I create one solid piece of content, and for me, that’s a podcast episode. Then I repurpose it. That one conversation becomes a blog post, social media captions, email newsletter content, quotes for Instagram, you name it. One piece of content turns into weeks of showing up consistently across multiple platforms.
This is what I mean when I talk about working smarter, not harder. You don’t need to reinvent the wheel every single day. You need to create one really solid piece of content that can be transformed into different formats.
Here’s how this could look for you: Record a video and pull out quotes for Instagram. Write a blog post and break it into a week’s worth of LinkedIn posts. Have a great client conversation (with permission, of course) and turn it into a case study. Go live on Facebook and use that as the foundation for everything else that week.
And look, if you get to a point where you can hire someone to help with the repurposing? Amazing. I eventually brought on a small team to help me with this, and it’s been a game-changer. But you can absolutely do this yourself. It just takes a little planning and a shift in how you think about content creation.
The goal is to stop creating from scratch every single time you need content.
Stop Staring at That Blank Page
Do you know that feeling when you sit down to create some content and your mind goes completely blank? Yeah, me too.
Here’s what I learned (the hard way, of course): Your best content comes from what you’re already doing and saying. The conversations you’re having with clients. The questions people ask you in DMs. The breakthrough moment you had last Tuesday at 2pm.
When I was trying to create content for every platform, I’d sit there thinking, “What does my audience want to hear? What will get the most engagement?” And then I’d… write nothing.
Now? I keep a running list on my phone of content ideas that come up naturally. Someone asks me a great question in the Facebook group? That’s a podcast topic. A client has a major breakthrough in our session? That’s a blog post (with their permission and details changed, obviously). I share a personal story at a networking event, and everyone leans in? That’s going in the content bank.
Your real stories—the messy ones, the vulnerable ones, the “I can’t believe I’m admitting this” ones—those are content gold. Your audience doesn’t want picture-perfect advice. They want to know they’re not alone in this messy, beautiful journey of entrepreneurship.
Build a Routine You Can Actually Stick To
Consistency means creating a sustainable rhythm that works for your lifestyle. It doesn’t mean posting every single day.
As a recovering perfectionist, I still struggle with this sometimes. I have a tendency to create these elaborate content calendars that look amazing on paper… and then completely overwhelm me in practice.
These days, I block out time every week for my podcast recording. That’s my non-negotiable. Everything else flows from there. I show up in my Facebook group when I have the energy and something valuable to share, not because a content calendar told me I had to post at 9am on Tuesday.
The key is finding a cadence you’re 90% confident you can maintain, with some wiggle room for when life throws you curveballs (because it will). Maybe for you, that’s writing one newsletter a month and then breaking it into smaller pieces. Maybe it’s going live on TikTok once a week and repurposing that into everything else. Maybe it’s recording voice memos in your car that become the foundation for all your content.
There’s no one right way to do this. There’s only the way that works for you.
Make Engagement Your Not-So-Secret Weapon
I used to think I needed thousands of followers to make a real impact. But some of my most meaningful business relationships—the ones that have led to incredible collaborations and long-term clients—came from thoughtful conversations with just a handful of engaged community members.
Consistent content isn’t just about showing up regularly. It’s about creating content that invites conversation and then actually being present for those conversations.
When someone takes the time to comment on your post or send you a DM, that’s gold. Respond to them. Ask them a follow-up question. Get curious about their story.
Some of my best client relationships started with a simple back-and-forth in the comments. I’m not kidding! One conversation about work-life balance turned into a long-term coaching client.
People can tell the difference between someone who’s just throwing content out there and someone who actually wants to connect. Trust me on this.
Your Next Step
So here’s what I want you to do: Pick one thing from this post and implement it this week. Just one.
Maybe you’ll identify your content sweet spot—that one platform or format that doesn’t feel like pulling teeth. Maybe you’ll start keeping a running list of content ideas on your phone. Maybe you’ll map out how to repurpose one piece of content into five different formats. Maybe you’ll finally give yourself permission to stop trying to be everywhere at once.
Whatever it is, take that one small step. Because here’s what’s really cool—one small step can kickstart a whole new level of consistency.
And look, if you’re craving personalized support to help you develop a content strategy that actually works for your life? I’d love to chat. I have a few spots opening up in my 1:1 coaching program, where we’ll figure out your unique content sweet spot and build a sustainable plan around it. Book a free call and let’s see if it’s the right fit.
In the meantime, head over to the Leading Ladies Facebook group and tell me: what’s your biggest challenge when it comes to creating consistent content? I read every single comment, and I’d love to brainstorm some solutions with you.
You’ve got this. Keep showing up and shining bright—I’m cheering you on every step of the way.
