What does it really take to create a cohesive, memorable brand experience at a live event? In this episode, I sit down with my dear friend and fellow Leading Lady Ambassador, Jennifer Osterhouse, to pull back the curtain on everything that went into creating the stunning marketing materials for our recent We Lead conference. Jennifer is a graphic designer with over 25 years of experience, and she’s the creative genius behind all of the Leading Lady’s marketing assets. You’ll hear about the strategy sessions, timeline, and thoughtful planning that went into every single piece, plus why certain design choices (like those Leading Lady bags people spot in the wild!) make all the difference in how your business is perceived and remembered.
This conversation isn’t just about an event—it’s about the bigger picture of how you show up for your business. Jennifer and I discuss the importance of investing in quality swag that people actually want to use, creating evergreen marketing pieces that serve you again and again, and why planning your marketing assets months in advance will save your sanity.
In Today’s Episode, We Discuss:
- The secret to making your brand “explode” in any venue and create instant recognition
- Why one specific marketing piece became the most valuable takeaway from the entire event
- The strategic difference between event-specific materials and evergreen assets that save you money
- What the “Batman symbol” approach to swag can do for your brand visibility
- The one question you must answer before creating any marketing material for an event
- Why a marketing strategy session might be the best investment you make for your business
- The planning timeline that ensures you never scramble at the last minute for event materials
- How to make your brand so recognizable that people identify it without seeing your business name
If this episode inspired you to elevate your own marketing materials and event presence, don’t wait! The time to plan for 2026 is now. Connect with Jennifer Osterhouse to schedule your own marketing asset planning and strategy session.
Resources Mentioned:
How We Can Connect:
Connect on Instagram
Connect on Facebook
Join The Leading Ladies Facebook Group
Subscribe & Review on Apple Podcasts
Are you subscribed to the podcast? If you’re not, I want to encourage you to so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one! Click here to subscribe on Apple Podcasts
Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review. Plus, you get to pay it forward because it will allow other leading ladies like you to find the podcast!
