116: Does Your Branding Match Your Brand? with Lena Gosik-Wolfe


What does your branding say about you?

Your brand is bigger than branding. It’s so common for us to not see the flaws in what we have currently because we are so close to our businesses. This can make it hard to see from someone else’s shoes, but you have to look at the bigger picture.

Your brand is your unique story, but your branding is for your audience. In today’s episode of Leading Lady, I sat down with one of my Leading Lady ambassadors, Lena Gosik-Wolfe to talk about how you can create a brand that stands out and connects you with your audience.

Lena of Lena Designs Studio is a dynamic designer and dot-connecting visionary who is able to bring high-level artistic strategy to brand design. As a brand strategist, she’s helping female-owned online businesses all over the world make more money by crafting a unique, beautiful, purposeful design that elevates them beyond a business and into a true brand.

When she’s not serving her clients, you can find her spending time with her husband & rescue animals, or tending her succulent garden.

When people see the passion and love you have for your business, it actually inspires them to work with you! You don’t need to hide behind the computer or a brand that doesn’t suit you. Your branding should represent you and your business in a way that makes you proud to show it off.

In Today’s Episode We Discuss: 

  • Why so many people fail to see the issues with their branding
  • The importance of looking at the bigger picture 
  • The benefits of owning your expertise
  • Why you should be excited to share your business and brand
  • The psychology of branding
  • How the elements and visuals in your branding tell a story
  • Things you should be paying attention to in your branding
  • Why asking “why” is the starting point in your brand

Don’t underestimate what good branding or a good logo for your business can do for you! You may think “it’s just a logo”, but there is so much more to it. I love how Lena takes into consideration the psychology behind branding and the story you’re telling with it. She knows that it’s important to use your brand as a way to connect your audience with your message and take your business to the next level.

If you are interested in working with Lena, make sure to check out her website and book a call to see how you can work together to create a brand you’re proud of. Also, be sure to check out Lena’s Little Pink Book! All of these links are below!

Resources Mentioned:

Get the Resource Guide of 15+ Women Supporting Women

Check out Lena’s website

Follow Lena on Instagram

Follow Lena on Pinterest

How We Can Connect: 

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Other Episodes You’ll Enjoy:

115: How To Keep Your Business Going While Grieving

114: THINK: What This Acronym Means & Why You Should Be Using It Daily

113: Why Saying YES to What You Don’t Want Says NO to Your True Passions

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