17: A Behind the Scenes Look at an Out-of-The-Box Business with El Lunay


Do you have a business idea brewing that is a bit unique and unorthodox? The world needs more leading ladies with a creative vision for how they want to show up in the marketplace. 

Today’s episode of the Leading Lady podcast is a fun look into a business that has truly created an outside-the-box, immersive shopping experience. 

El Lunay is the co-founder of HERE, a pop-up shop – a whimsical business in Annapolis, Maryland that operates in a short-term, pop-up style storefront and showcases the work of local artisans.

HERE. a pop-up shop is truly one of my personal favorite places to shop with my girlfriends. It feels more like a community experience rather than a simple store. 

I think you’ll enjoy my chat with El about the creative process she uses for running the business as well as the unique challenges that an unorthodox model can sometimes create. 

In Today’s Episode We Discuss: 

  • The concept of a pop-up shop business
  • The art of turning a store into a shopping experience
  • How to collaborate-rather than compete-with other local businesses
  • Connecting an artist to a consumer through stories 
  • Getting a commercial landlord onboard with your unique business
  • How to curate a pop-up collection for the best variety
  • El’s advice for aspiring entrepreneurs
  • Why it’s helpful to choose a “word” for your business 

As El mentions, if you have a business idea that you just can’t go a day without thinking about, you should do it!  Share with me the business ideas you have been thinking about! I would love to brainstorm with you and see if I can help with anything along the way. 



Where to Find El:

HERE. a pop-up shop 

Follow El on Facebook 

Follow El on Instagram

Additional Resources:

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