63: Why You Should Be Shopping Small and Local with Fern Elliott


Do you love to shopping small and supporting local businesses?

In today’s episode, I am talking to Fern Elliot about how the community came together to support small businesses, why you should support small businesses, and how to make fashion fun.

Fern Elliott is the owner and founder of Lilac Bijoux, which opened in July 2005. Originally from Rio de Janeiro, Fern has been passionate about fashion her entire life. She loves being a part of the vibrant Annapolis community and supporting local designers, including her mom, Leda, and many more!

In Today’s Episode We Discuss: 

  • Adapting business to the changes of the economy
  • The importance of shopping local and shopping small
  • How your money stays in your community when you shop local
  • Tips to be more mindful about shopping small
  • How to stay connected to customers through foot traffic and social media

We can do so much as a community when we come together, and I love that Fern reminded us of shopping small in this episode.

I really encourage you to be more mindful of where you are shopping and get to know what the shops in your community have to offer. There are so many ways and opportunities to support local business owners.

You can support Fern’s boutique by visiting her website and shopping! She is even giving us a discount code. Use the code podcast20 for 20% off your order!

Resources Mentioned:




How We Can Connect: 

Subscribe to the Podcast

Connect on Instagram 

Connect on Facebook 

Join The Leading Ladies Facebook Group 

Subscribe & Review on Apple Podcasts

Are you subscribed to the podcast? If you’re not, I want to encourage you to so you don’t miss any future episodes! I already have so many amazing guests and topics lined up that I would hate for you to miss!  Click here to subscribe on Apple Podcasts Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review.  Plus, you get to pay it forward because it will allow other leading ladies like you to find the podcast!

Other Episodes You’ll Enjoy:

62: Understanding Chronic Illness with Sara Poldmae

61: How a BeBalanced Program Can Help You Naturally Balance Your Hormones with Rachelle Polk

60: Where and How You Can Travel Safely in 2021 with Kirstin May

Current Episode
Why You Should Be Shopping Small and Local with Fern Elliott
Recent Episodes
Be a Leading Lady

Join a community of over 6000 other leading ladies to connect, offer resources and support each other in your leadership roles.

Leading Lady Social