41: Understanding Social Media Ads


As an entrepreneur, I am always looking for ways to scale my business and get in front of more potential customers. One of the most popular and successful ways to do this is through social media ads. 

However, getting started with social media ads is not for the faint of heart. It can feel completely overwhelming and foreign if you don’t understand how to use it properly. 

That’s why I am so excited to welcome my guest in this episode – Elizabeth McNevin. After 10+ years of experience in e-commerce and digital PR, working for companies like WeddingWire and Travel Channel, Elizabeth McNevin started Sociale. She focuses on working with entrepreneurs to scale their businesses through social media advertising. Elizabeth has helped businesses with ad budgets ranging from $1,500/month to $15,000/month create strategic ad campaigns resulting in an average of 5x ROAS (return on ad spend).

If you are looking to grow your business and have been thinking about using social media ads, be sure to tune in to this valuable episode! 

In Today’s Episode We Discuss: 

  • How to get started as a beginner with social media ads 
  • What a “look-alike” audience for Instagram ads is 
  • The basics of how much to spend for social media ads 
  • Why you should NOT boost your posts 
  • How to convert cold audiences into warm leads 
  • The most important advice if you plan to use social media ads 

I hope after you listen in you will feel more empowered and ready to take on the world of social media ads. Start small and watch your business grow as a result!

Reach out to me on Instagram and let me know if you are using social media ads in your business!  If not, do you plan to start using them in the future? I would love to hear from you! 

Resources Mentioned: 


Follow Elizabeth on Instagram 

Elizabeth’s Ad Copy Secrets Course 

How We Can Connect: 

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